There’s simply no substitute for in-person marketing experiences for capturing and converting leads.
95% of marketers can attest to this fact.
In-person events like trade shows offer immersive experiences that allow attendees to interact with products and engage in enriching conversations with brands.
You can’t facilitate these experiences without effective trade booth design, and every booth needs a banner that stands out from the crowd.
In this post, you’ll discover trade show banner printing strategies to boost brand visibility.
Branding Identity and Expo Banner Design
Effective banner printing starts with the right brand design.
Take this time to make sure your entire branding identity is ready for trade show experiences.
First, assess the impact of your brand logo. Is the design too intricate and busy? Are the visual elements and color schemes relevant to the industry niche?
Suppose you own a medical supply company and are preparing to show a new device at a trade show.
Since you’re in the medical industry, your logo should reflect trust; blue, for example, elicits feelings of trust which makes it ideal for medical supplies.
Simple logos scale down to fit any size of marketing material without losing impact.
You can also find appropriate sizes in printing banner guides.
Find the Right Banner Style
You also need a banner style that reflects your branding identity as well.
There are several styles to consider:
- Tents
- Walls
- Tablecloths
- Hanging banners
- Retractable
- Banner stands
If you’re expecting a particularly packed trade show, install a banner well above the crowd so they can see it from any angle.
This will help attendees navigate their way toward your booth.
Once they’re there, greet them with an in-booth banner in their eyeline.
This banner may be square or rectangular and positioned above the booth table near the back wall of the pop-up booth.
You could also use an entire wall as your banner. Again, this type of banner requires a simple logo with appropriate industry colors.
Additional Expo Marketing Strategies
Make the most of your expo banner design with effective trade show marketing strategies.
Have plenty of take-home goodies ready for attendees.
These freebies are called swag bags; you can fill them with product samples and branded merchandise.
For example, if you’re showcasing a new book series at a book fair, you could gift attendees with branded bookmarks, book lights, and notebooks.
Consider installing a TV monitor in your trade booth to show video tutorials of your product.
Don’t forget to schedule plenty of in-person product demos; this strategy is essential for food and beverage trade shows.
Think about hiring promotional models for your trade show booth.
They can step into the crowd to disperse product samples and generate more interest from foot traffic.
Take Trade Show Banner Printing to the Next Level
Make a true impact at your next industry expo.
Remember the above trade show booth tips for scaling your logo, choosing the right banner size, and optimizing your marketing strategy.
AZ Banners wants to be your trade show banner printing partner.
We’re a family-owned and operated company that’s been in business for nearly 30 years.
We have an experienced in-house art staff ready to optimize your creative marketing strategy.
Get in touch today!
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